52% of buyers find the home they purchase online. LinkedIn has 65M decision makers—and many real estate professionals are still invisible.
52% of buyers find the home they purchase online. And investors? LinkedIn has 65M decision makers—yet most real estate professionals still have little to no presence there.
In a market where what isn't seen is ignored, reaching the right people with the right content is no longer optional.
In this article, we explain LinkedIn's role in real estate sales, the missed opportunity in the industry, and how to take the first step.